I was introduced to 100 Gecs in 2019, just as their single ‘Money Machine’ started to gain traction on RYM and numerous Facebook and Tik Tok shit posting circles. Needless to say, I despised this song, this was just some dead crunk-core, try-hard meme with some ‘Bro-step’ and ‘Happy Hardcore’ Serum pre-sets… according to Spotify I’ve heard the song over two-hundred times now – I couldn’t stop listening, 100 Gecs grew on me like no other artist I have experienced… in the end I became obsessed, following them almost religiously.
Their super sugary, elastic production style mixed with cheesy, self-absorbed, Monster Energy-soaked lyrics are all encompassing of Zoomer culture, the blueprint for the new maximalist wave of sugary billboard pop. Over the next few years, you can expect this mode of flamboyant hyper pop to creep its way onto the charts – similarly to how bubble-gum bass did in the mid 2010’s with artists like Carly Rae Jepsen and Charli xcx picking up popular producers within the scene to produce fantastically compromised work.
Recently I’ve found myself listening to them again more and more – 1000 Gecs is a fantastic summertime album I have to recommend.